We are pleased to inform you that we have changed our company name from Carl Stahl Kromer GmbH to Kromer GmbH. Along with this change, we are also proudly presenting our new company logo, which you are seeing for the first time. While we are changing our name and visual appearance, we remain a proud part of the Carl Stahl Group. At Kromer, we have always implemented our own strategies and ideas. We began this journey in 2019 by changing our domain from "carlstahlkromer.com" to "kromer.com," laying the foundation for this change. This was followed by additional measures and changes in our communication style and product catalog to further emphasize the Kromer brand name. Now, we are making this even clearer with the final step of our new, independent visual identity.
Our new visual identity and logo embody a modern, fresh design that perfectly aligns with our dynamic corporate image, visually reinforcing our commitment to innovation and quality. The new logo, an elegant wordmark derived from the letter "K," and the bold, confident "KROMER" typeface reflect our strong market position and forward-looking vision. This visual update is more than just a brand refresh; it represents our continuous evolution and our drive to stay ahead of the curve.
A new brand identity for us is not just about design; it is a crucial part of our business strategy. It symbolizes the transition to a new era and strengthens our market identity. With this fresh and modern appearance, we send a clear message to our customers and partners that we are adapting to current trends and challenges while preserving our traditional values. This visual renewal not only enhances clarity and recognizability but also fosters an emotional connection to our brand. It enables us to communicate our messages more clearly and to highlight our commitment to excellence and innovation even more distinctly.
The timelessly elegant typeface represents the precision and technical expertise that are fundamental characteristics of Kromer GmbH. The uniform letters of the name confidently convey a new message to the world: This is Kromer! A brand that upholds the highest standards of quality in the industry, operating with a focus on the future, innovation, and sustainability.
Kromer products make work easier and more efficient, giving users the freedom to complete tasks effortlessly, efficiently, and quickly. The logo mark symbolizes this ease and the almost playful handling of loads. It is derived from the first letter of the name: the diagonal strokes of the "K" form an arrow shape, an angle. The two arms of the angle are color-divided and overlap at their origins, creating a sense of transparency and lightness. The shape unfolds before the viewer, appearing to rise. This upward-directed form represents the pursuit of productivity and top performance. It conveys that Kromer is driven and future-focused. The Kromer angle can also be interpreted as an arrow pointing back, symbolizing the company’s connection to its historical roots. Internally, Kromer is focused on the future, as indicated by the dark arrow formed by the overlap of the two angled surfaces.
The Kromer orange tone creates a connection to Kromer’s products, representing authenticity and the company’s tradition and history.
The Kromer blue provides a strong yet pleasing contrast, symbolizing the brand’s technical and pragmatic focus. '
The Kromer anthracite of the typeface emphasizes the importance of the name by creating a strong contrast with both the logo mark and the background. This way, the logo appears fresh and unrestrained: Kromer steps out of the “shadow” of its parent brand, presenting itself as a confident and strong brand for its target audiences.
Our new slogan, “A safe decision,” reflects our commitment to the highest levels of safety and reliability—both in our products and as a company. For us, safety means more than just a secure product; it also encompasses the reliability and stability of our organization itself. With “A safe decision,” we emphasize our promise to offer you the best possible choice when it comes to quality, safety, and dependability. A decision for Kromer is a safe decision in every sense.
The reason for the renaming of Carl Stahl Kromer to Kromer GmbH is that we, as a company, want to increasingly establish our own identity in the future. While we are changing our name and visual appearance, we remain a proud part of the Carl Stahl Group. Even before the renaming, we operated independently and developed and pursued our own strategies – now we are making this even clearer with our new, distinctive visual identity. You can find more information about the background of the renaming at the top of this page.
Aside from the change in company name, all contact details remain unchanged:
Kromer GmbH
Nägelseestraße 37
79288 Gottenheim
Germany
Tel.: +49 (0)7665 50207-0
Email: kromer@kromer.com
No, your usual contacts and their details (phone/email) will remain unchanged. You can reach us as usual.
No, because apart from the company name, all relevant data such as the commercial register number, tax number, and all bank details remain unchanged. If you still wish to modify and adjust existing agreements and contracts, please contact your personal representative at Kromer directly or use our contact form
For our customers and suppliers, nothing changes except for the new company name and the new company logo. All existing contracts and agreements, as well as contact details, remain unchanged. Our commercial register number, tax number, and all bank details also remain the same. When updating your records, you only need to change our company name to Kromer GmbH.
Your order will be received and processed whether you use our old or new company name. However, we do recommend updating your records to ensure data accuracy in your system.
The new company logo is available as a .png file in our download section. If you require other formats, please contact us.
We’d be happy to answer any questions you have about our renaming to Kromer GmbH and/or our products and services. We look forward to your individual inquiry.
